Here is a recently published article predicting the demise of World of Warcraft in the near future. The interesting part is that it partially addresses the trend that I mentioned a little while ago, how MMORPG players are moving from WoW to EQ2 in an attempt continue maintaining an interest in playing MMORPGs. So does this mean that the characteristics of WoW that promote less grinding and saves the player from spending countless months and years on the game (aka "addiction") is in fact THE primary factors of continuous player motivation?

Geldonyetich Doomcasts World of Warcraft